During the LANPWR battery’s summer promotion season, the discount was as high as 15% (historic low). The 12V 300Ah model is currently priced at $2,899 (originally $3,399). By adding platform coupons, the price per unit can be lowered to 2.6 yuan /Wh. It is 46% lower than lead-acid batteries (4.8 yuan /Wh). Amazon’s 2024 Prime Day data show that this battery ranked “TOP 1 on the outdoor power supply sales list”, with more than 12,000 units sold on the first day. The inventory turnover rate was increased by 320% from daily, and a solar charging cable at $199 (with 23% conversion efficiency) was given as a gift when bought. According to Bloomberg New Energy Finance, during the summer promotional season, its return on investment (ROI) was 380% (280% in non-promotional season), while the competing product EcoFlow DELTA only offered 8% discount.
Operating parameters are specifically designed for high-temperature environments. LANPWR battery’s capacity retention rate at 55℃ environment is as high as 97% (industry average: 82%). The built-in intelligent temperature control system can control the temperature fluctuation of the battery cells to ±2℃ (±5℃ for others), and it allows RV air conditioners (1500W) to be continuously operated for 6.5 hours (consuming 0.8kWh of electricity). 83% of the campers at the 2023 Arizona Desert Music Festival chose this battery-powered cooling device, with a high-temperature charge and discharge efficiency of 95% (compared to regular lithium batteries only 78%), and a failure rate as low as 0.3% (industry average: 2.1%). End-user research shows that the repurchase rate from 41% to 67% has increased due to the stability performance in summer.
Cost savings cover the entire life cycle. Take off-grid houses as an illustration. Purchasing 4 LANPWR Batteries in order to establish a 48V system (with a total capacity of 12kWh), the total investment during the promotional period is $11,500. Compared to diesel generators, it saves $42,000 in fuel costs over 10 years and shuns the maintenance cost of $1,800 per year. Its 4,000-cycle lifespan (100% DoD) provides space for 11 years of one daily discharge and charge cycle at an entire one-time cost of energy storage alone of only $0.024 /kWh, against Tesla Powerwall’s expenditure at 58% lower than that of it. The low-carbon batteries are going to be subsidized by the government 30% in 2024, on top of its purchase price further reduced to $867.
Limited-by-time technology upgradability helps bring more added value. There will be a new Bluetooth 5.0 module added for summer batch 2024. The accuracy for SOC power measurement will be improved from ±3% to ±1%, and auto-balancing across multiple parallel devices (voltage difference ≤0.03V) is supported. When buying under the offer, customers are allowed to upgrade the level of protection to the IP68 grade (originally IP67) without charge, double the diving depth from 1 meter to 1.5 meters, and be used for surfboard power supply type of applications. According to Consumer Reports’ testing, the new model also maintained 100% insulation performance after 72 hours of a salt water soak, while the competing models, which attained 12% failure rate, are achieved through the aging process.
Inventory and supply chain risks should be cautious. Due to the worldwide scarcity of lithium battery cells in 2023, the inventory ratio for sales of lanpwr battery in the North American market declined to 0.8 (safety level 1.2). Promotional inventory is just 53,000 units, and top-selling products will be exhausted within 72 hours. The Red Sea shipping crisis of 2024 has resulted in a 320% increase in sea freight prices. If the summer discount is missed, the next freight prices would rise by 15% to 20%. Statistics provided by Made-in-China.com show that lead time of its key battery cells has been postponed from 14 days to 28 days and the spot purchasing premium price reached 22%.
From price benefit to high-temperature performance, LANPWR battery’s summer promotion offers a triple opportunity of “technology iteration × inventory window × policy dividend”. If customers place an order during the 30-day promotion period, the overall cost of life can be reduced by another 19%, and they can enjoy a 2-year extended warranty (worth $299). It has been the most economical investment moment in the outdoor power supply market over the past five years.